Didi will be portrayed as the daughter of Bengal taking on intruders, replacing the mother motif that had so far driven the election campaign of the Trinamul Congress.
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Bangla nijer meyekei chay (Bengal wants its own daughter and nobody else),” will be the campaign slogan for Trinamul in the upcoming Assembly elections, with the ruling party doubling down on its strategy to fight the elections with Mamata Banerjee spearheading the daughter-versus-
bohiragwto (outsider) theme.
The party suggested that much more than local survival issues — captured in the earlier slogan “Ma, Mati, Manush” — are at stake this time.
“This election is about protecting the Constitution of the country and as the whole country looks at Bengal, it will be the daughter of Bengal who will lead the fight to protect the state and its culture,” Trinamul secretary-general Partha Chatterjee said at an event where the slogan was launched.