Phyllis Robinson was a remarkable woman. But in 1949, men stood in the spotlight. While Bill Bernbach is often credited for sparking the creative revolution, only some know Phyllis Robinson was the true influence behind so much of DDB’s iconic work for Orbach’s, Volkswagen and Polaroid.
As an
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DDB Worldwide s CEO talks to LBB’s Laura Swinton about launching a new brand position, gluing the global community together, and turning the network into a talent magnet
When Marty O’Halloran was first offered the position of CEO of DDB Worldwide, he told John Wren that if he was going to take the job, he was going to make changes. And since starting in earnest in August, he’s lived by his word – and brought the 10,000-strong global network along with him.
This week, the DDB leadership has shared that change with the world. Hearteningly, the network has proven its belief in the power of creative advertising by making a creative campaign for itself.
March 8 2021, 11:35 am | BY Kim Shaw | No Comments
In honor of International Women’s Day, DDB has recreated Phyllis Robinson’s, the agency’s first female copywriter, most iconic speech using the voices of women from around the world.
Dubbed the first lady of Madison Avenue’s creative revolution, Phyllis was a foundation employee of Doyle Dane Bernbach back in 1949. She was a pioneer known for her rebellious creative spirit that was instrumental in creating many of the major ad campaigns of that time.
Narrating Phyllis’ 1959 4A’s speech are the voices of incredible female leaders from around the world, from New York to London, from Colombia to Mumbai, from China to New Zealand, showing just how relevant her words continue to be today.
-MullenLowe SSP3 hacked Fifa’s career mode to create a female team in this “She FC” campaign for AB InBev Colombia’s Pony Malta (video above). The campaign includes a petition calling on FIFA to create a more gender-inclusive career mode.
“The essence of Pony Malta is to inspire teens to reach the best version of themselves. To do that, we need to create safe environments for them, with equal opportunities for both men and women. She F.C. is a call to FIFA to help girls and women feel identified and represented within the game, and we hope people will join the movement to make one of the most popular games in the world be more inclusive,” AB InBev Colombia marketing director, non-alcoholic beverages