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The Federation of Automobile Dealers Associations (FADA) on 16 December announced in a
statement that it along with Automotive Skills Development Council (ASDC) has tied up with Google India to bridge the digital skills gap in the country s auto dealerships and build their capacity in this critical growth driver. ASDC and FADA in partnership Google India aim to prepare over 20,000 auto dealerships to engage with customers in the ongoing and post-pandemic era. The initiative will focus on training over 20,000+ auto dealerships across the country to build an online presence, and provide digital skill training to 100,000+ auto dealers across the marketing and sales divisions.
ASDC and FADA join hands with Google to lead Digital Transformation adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
ASDC, FADA, Google India tie-up for digitisation in auto industry
By IANS |
Published on
Wed, Dec 16 2020 21:12 IST |
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Transmission of benefits of past and present rate cuts by lenders is essential for the automobile sector to drive out of the slowdown, feel industry observers. (File Photo: IANS). Image Source: IANS News
New Delhi, Dec 16 : The Automotive Skills Development Council (ASDC) and the Federation of Automobile Dealers Associations (FADA) have joined hands with Google India to bridge the digital skill gap in the country s auto dealerships and build their capacity in this critical growth driver.
Industry experts believe that some customers may not wish to visit a dealership as many times as before prior to making a purchase decision, and hence, there is an urgent need for automotive retail to become virtual, lean, and flexible, said a joint statement.
FADA And ASDC Partner With Google To Train Over 1 Lakh Employees For Digital Transformation
FADA And ASDC Partner With Google To Train Over 1 Lakh Employees For Digital Transformation
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Highlights
FADA and ASDC are trying to digitalise dealerships across India.
More employees will be trained in the second phase.
Automotive Skills Development Council (ASDC) and Federation of Automobile Dealers Associations (FADA) have joined hands with Google to lead industry s Digital Transformation. The partnership is aiming to train over 1 lakh employees across 20,000 dealerships in a bid to digitalise dealerships across the country. Google India under its Grow with Google initiative will be conducting training program via a series of webinars on Digital Marketing, Hyper Local Marketing, and Full Funnel Strategy on Google India s YouTube channel and other online platforms.