The shopper journey continually evolves as consumers have more control over what they do, see, and hear. That means the tools used to measure and analyze sales, market share and consumer behavior must also change. In an environment that continues to experience seismic shifts, measuring when, where and how consumers are buying is imperative.
/PRNewswire/ The "Double-11" shopping carnival this year has seen new changes in terms of time span, channel preference and consumer categories compared.
NielsenIQ BASES is delighted to announce today the launch of its 2021 annual Breakthrough Innovation Report which awards the most successful consumer packaged goods product launches. The NielsenIQ
Major countries around the world have seen a significant increase in e-commerce traffic since the outbreak of the COVID-19 pandemic, with emerging nations becoming hot spots, according to the latest research by NielsenIQ, the global company in measurement and data analytics.