The shopper journey continually evolves as consumers have more control over what they do, see, and hear. That means the tools used to measure and analyze .
The shopper journey continually evolves as consumers have more control over what they do, see, and hear. That means the tools used to measure and analyze sales, market share and consumer behavior must also change. In an environment that continues to experience seismic shifts, measuring when, where and how consumers are buying is imperative.