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Nielsen (NLSN) Boosts Audience Outcome Offerings With New Tool Zacks.com 2 days ago Popular Searches This is evident from the latest launch of its cloud-based campaign measurement tool namely Nielsen Market Lift. Notably, the tool is the amalgamation of the company’s analytics, backed by automated and scalable cloud-based modeling. Nielsen strives to help marketers in maximizing their return on investments with the new tool, which is well-equipped to deliver results quicklyacross a range of tactics, including markets, categories, media types and channels. The company expands its global footprint with Nielsen Market Lift by launching it in 37 markets. Currently, the tool is available in the United States, the UAE, the U.K., Argentina, Australia, Austria, New Zealand, Norway, Malaysia, Mexico, Poland, Belgium, Brazil, Canada, Chile, China, Germany, Indonesia, Italy, the Netherlands, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand and Turkey.

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