Operator
Ladies and gentlemen, good morning, and a warm welcome to the Q1 2021 Nielsen Holdings plc Earnings Conference Call. My name is Lisa, and I ll be operating this call. [Operator Instructions]
I will now hand over to one of your hosts, Sara Gubins, Senior Vice President, Head of Investor Relations, Treasury at Nielsen. Sara, you may begin.
Sara Gubins
Senior Vice President, Investor Relations and Treasury
Good morning, everyone. Thank you for joining us to discuss Nielsen s first quarter 2021 financial performance. I m joined by our CEO, David Kenny; and our CFO, Linda Zukauckas. Our COO, Karthik Rao, will also be on for the Q&A portion of the call. A slide presentation that we ll use on this call is available under the Events section of our Investor Relations website. Before we begin, I d like to remind all of you that our remarks and responses to your questions today may contain forward-looking statements, including those relating to our business plans and 2021 guida
Nielsen (NLSN) Boosts Audience Outcome Offerings With New Tool Zacks.com 2 days ago
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This is evident from the latest launch of its cloud-based campaign measurement tool namely Nielsen Market Lift.
Notably, the tool is the amalgamation of the company’s analytics, backed by automated and scalable cloud-based modeling.
Nielsen strives to help marketers in maximizing their return on investments with the new tool, which is well-equipped to deliver results quicklyacross a range of tactics, including markets, categories, media types and channels.
The company expands its global footprint with Nielsen Market Lift by launching it in 37 markets.
Currently, the tool is available in the United States, the UAE, the U.K., Argentina, Australia, Austria, New Zealand, Norway, Malaysia, Mexico, Poland, Belgium, Brazil, Canada, Chile, China, Germany, Indonesia, Italy, the Netherlands, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand and Turkey.
Daily Research News Online
April 13 2021
Nielsen has launched a campaign measurement tool called Nielsen Market Lift, to help clients evaluate the effectiveness and efficiency of their campaigns on both a large national scale as well as on small scale test and learn advertisements.
With the new solution, clients can understand how well their specific campaign achieved goals, and diagnose the drivers of campaign performance. Powered by proprietary data and methodology, the solution compares the sales metrics for two groups - those who saw ads and those who did not - providing a view of the incremental sales lift driven by a campaign.
Nielsen Market Lift Offers Marketers In Over 30 New Markets Accountability For Their Ad Investments
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NEW YORK, April 12, 2021 /PRNewswire/ Nielsen Holdings plc (NYSE: NLSN) announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen s Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity. Nielsen Market Lift is a cloud-based campaign measurement tool that unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a large national scale as well as on small scale test and learn advertisements.
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