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Chobani brings its Zero Sugar offering into drinkable yogurt

Chobani Debuts With Chilly Brew Espresso Drinks That Transcend Yogurt • MV TELEGRAPH

Chobani taking cautious approach to entering new categories as it prioritizes innovating existing core

Chobani to debut a line of cold brew coffee drinks, expanding further beyond yogurt

Chobani to debut a line of cold brew coffee drinks, expanding further beyond yogurt CNBC 1/14/2021 Chobani is launching a line of ready-to-drink coffee beverages in January. The drinks follow the company s successful entry into oat milk and coffee creamers, which helped teach it about the behavior of coffee drinkers. Chobani is hoping to pull in incremental customers who weren t already consuming ready-to-drink coffee with its new line. © Provided by CNBC Chobani s four new coffee drinks Now, it s kicking off 2021 with another bold category entry: coffee. Starting in January, Chobani customers will be able to buy ready-to-drink coffee beverages in U.S. retailers. The cold brew drinks will be available black or flavored with the company s sweet creamer, vanilla creamer or oat milk. The coffee itself is made with 100% Arabica beans.

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