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Dive Brief: Nearly half of consumers (48%) consider taste a top reason for eating yogurt, according to new research from the International Food Information Council (IFIC). Health benefits (38%) and nutritional value (37%) round out the top three. Consumers who eat yogurt for its health benefits do so for general health and wellness (70%) and digestive/gut health (60%). Consumers who eat yogurt for its nutritional value prioritize protein (39%) and calcium content (31%). Nearly one out of four shoppers seek yogurt with natural claims, with one in five looking for low-fat claims. Shoppers who buy dairy yogurt are more likely than those who buy plant-based to prioritize low/reduced sugar, according to the IFIC survey. Plant-based consumers are more likely to prioritize natural and high protein claims. All yogurt shoppers are facing option overload, as manufacturers introduce a flurry of both dairy- and plant-based options with different claims and qualities, to stand apart in

Plant based foods associationDrug administrationInternational food information councilDive briefNutrition factsGeneral millsTwo goodOikos greek triple zeroChobani probioticChobani completePlant based foodsNon dairy chobaniஆலை அடிப்படையிலானது உணவுகள் சங்கம்சர்வதேச உணவு தகவல் சபைடைவ் சுருக்கமானஊட்டச்சத்து உண்மைகள்