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As Coronavirus lurks, Indians save wealth for health
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Companies and financial experts said that prospective customers are diverting funds that could have gone into the purchase of discretionary items toward unforeseen emergency and health-related expenses.
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Indian consumers, both urban and rural, are storing cash for emergency medical needs, deferring big-ticket discretionary expenses through the surging covid wave that is taking a toll on lives and livelihoods.
Companies and financial experts said that prospective customers are diverting funds that could have gone into the purchase of discretionary items toward unforeseen emergency and health-related expenses.
Through the first wave last summer, several consumer appliances moved from the ‘discretionary’ bucket to the ‘essentials’ category, said Kamal Nandi, business head, Godrej Appliances.
products that cater to stress management in India is still a niche.
Here, we highlight recent, key product launches and initiatives that are helping consumers de-stress.
Leveraging technology for wellbeing
Brands have an opportunity to promote technologies like fitness apps, AI speakers, smart lights, and automated room fresheners as aids to help people relax and cope with stress. Further, brands can promote holistic wellbeing by encouraging consumers to exercise and meditate as effective ways to battle stress and to help people fit these de-stressing activities into their routines.
Source: healthifyme.com
HealthifyMe, a health and fitness app, goes beyond physical fitness to offer meditation classes for mental health.