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GambleAware chief marketer: Integrating agencies and why charity clients appeal to adland s sense of purpose

Alexia Clifford explains the rationale for the gambling charity’s last pitch process, the scrutiny of marketing budgets in the charity sector and agencies’ common misunderstandings about public health.

Starling Bank s chief marketer: In-housing, fewer reviews by financial brands and how to pick agencies

Rachel Kerrone explains why new-business activity in the financial sector has been lacklustre, the benefits of in-housing and the appeal of independent agencies.

Spike Lee reminds adland creatives: your priority is to sell shit, by hook or by crook

Creativity should serve the purpose of selling, says the filmmaker.

Dove CMO: brand success more reliant on marketers than agency creativity

Alessandro Manfredi, Dove's global chief marketing officer, says marketers need to be more receptive to creative ideas.

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