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Ad agencies and marketers fear hybrid working undermines creativity

A new industry consultation commissioned by Thinkbox says remote working is one of several barriers to creativity.

by Nicola Merrifield | Campaign Asia

Articles written by Nicola Merrifield

Global agency groups Q1 2023 report card: Organic growth for most but pace slows

Organic revenues were up on the previous year at four of the 'big six' agency groups in early 2023.

Co-op chief marketer: Agency fees, consolidation and how to prove value to clients in tough times

Kenyatte Nelson explains the reasons for agency reviews in the retail sector, what challenges the brand is facing – and how shops can help show clients their worth.

Co-op set to consolidate agencies on roster

Chief membership and customer officer Kenyatte Nelson wants fewer agencies that take on more capabilities.

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