stores or sites like ebay and craigslist. you might come across some really great deals and bargains that will free up some capital for other investments. if you can believe it, the holidays are fast approaching, which means that it s going to be time to celebrate. today s elevator pitchers want you to have a good time and watch your calories with their zero calorie cocktail mix. let s see if our judges toast their product. ryan feit is ceo of seed invest, and denise is the ceo of brand and marketing company the s3 agency. do you know how many calories are in a margarita? it can be up to 800. that s a whopper with fries. i m jen. i m christina. that s why we created be mix. while we were at harvard business school. it s the first all natural and zero calorie cocktail mixer. as simple as one bottle with one shot of alcohol or a soda water and you have the perfect
have a well designed product at a competitive price that s delivered on time with good quality. and they understand what each of those means. gopro ceo nick woodsman helped revolutionize the way people see the world around them by creating a durable camera that can strap to your body. the company has now sold more than 21 million cameras making it the most popular camera of all time. he shares his business advice on being innovative and forward thinking with nbc s willie geist. whether swimming with whales in the deep blue sea, flying above the great wall of china, or capturing moments of family history, gopro has revolutionized the way we see the world. this is awesome. and the man behind the camera is ceo nick woodsman. before gopro, you and i couldn t
mountain in the world having people wearing your product, the thing you started sewing on your mother s sewing machine. it felt like and still feels like living in your own disney movie. now it s a gopro movie. aio had the same guys with you since high school, since college. these are guy whose have been at gopro since before it was gopro. we talk about it all the time, how we used to drive the penske moving truck to the trade shows. we would stay up all night building the trade show booth and working 24/7/365 but how it wasn t really work because we were friends doing it together. an avid surfer, woodsman was in the ocean when he had a thought, wouldn t it be cool to have a video to record what he was seeing in the wave. he began to build his company. i made the first prototypes with my mom s sewing machine. the originalide wasn t even tyke maa camera, it was to make a wrist trap that you could mound other cameras into. the problem was i would end up
breaking the camera. so i realized, yikes, i m not just going to have to build a strap system. i m going to have to go and build a camera. and i don t know how to build a camera. that s one of the most amazing aspects of gopro s success to me, how we pulled it off. woodsman and his company headline the gopro mountain games in vail, colorado. so check this out. that s where a lot of the strength of the brand comes from. we re in the scene. was there a pop culture moment for you where gopro was there and you thought, wow? never gets old, man. when you see astronauts leave the space station on a space walk with a gopro, and that is the exact same device that a father is taking to the park to film, is the same exact device that olympian skier ted ligety is using, the same camera that
down the river. we could have maybe gotten a friend to stand on the shore or on the bridge and film us as we go by. but it would have been impossible for us to capture that experience and take it home and share it with our friends and family. over the last decade, the ubiquitous gopro camera has turned us into amateur film directors. now with modern platforms to share our movies with the world. the nexus of your invention and the proliferation of social media, as you say, was pretty fortuitous. youtube and facebook and now instagram and others has just created this perfect storm, timing that has helped make gopro what it is today. since its debut in 2004, gopro has sold more than 21 million camera, making it the best-selling camera of all time. in 2014, gopro went public. almost overnight, woodsman became a billionaire. what was it like to be on the inside of that, you and your buddies watching all this happening, watching every ski