have a well designed product at a competitive price that's delivered on time with good quality. and they understand what each of those means. >> gopro ceo nick woodsman helped revolutionize the way people see the world around them by creating a durable camera that can strap to your body. the company has now sold more than 21 million cameras making it the most popular camera of all time. he shares his business advice on being innovative and forward thinking with nbc's willie geist. >> whether swimming with whales in the deep blue sea, flying above the great wall of china, or capturing moments of family history, gopro has revolutionized the way we see the world. >> this is awesome. >> and the man behind the camera is ceo nick woodsman. before gopro, you and i couldn't