Worship’s MD and founder has explained how their first few months as a member of the CTI Group went, and how their unique approach has integrated successfully into the CTI offering.
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by Alistair Hardaker
CTI Digital has acquired Manchester-based conversion rate optimisation (CRO) agency Worship.
It s the Manchester digital agency s fifth acquisition in just under two years after the purchase of and StarDotStar last July and Mosquito Digital in February of this year.
Worship began acquisition talks with cti digital early in 2021, completing the deal and joining the group on 1st March.
Founded in 2009 and initially delivering digital build projects with a focus on UX, Worship began to specialise in CRO at the end of 2014, finding success with clients such as Aldermore Bank, Henchman, Sous Chef, Corgi HomePlan and Point-A Hotels.
by Charlie Spargo
Continuing a raft of acquisitions for CTI Digital between 2019 and 2021, the digital agency has acquired another leading Manchester agency, Mosquito.
Creating one of the largest full-service agency groups outside of London, the CTI Group - independently owned by CTI Holdings - will employ more than 200 with a turnover of more than £15 million. As part of its acquisition strategy, it hopes to achieve 30% growth over the next two years.
Founded in 2003, CTI Digital has offices in Manchester and London and offers services across web and app development, digital marketing, and digital strategy.
In January this year, CTI acquired Deloitte Tech Top 500 firm Ixis, helping it jump years forward in its support offering. The group says it has strategically selected digital-first agencies to form a network of specialists’ able to provide a holistic and agile offering that can act as an extension of clients own teams.