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Nina Mack on CRO agency Worship s growth since its CTI acquisition and plans for the future Prolific North

Worship’s MD and founder has explained how their first few months as a member of the CTI Group went, and how their unique approach has integrated successfully into the CTI offering.

CTI Digital acquires Manchester CRO agency

by Alistair Hardaker CTI Digital has acquired Manchester-based conversion rate optimisation (CRO) agency Worship.  It s the Manchester digital agency s fifth acquisition in just under two years after the purchase of and StarDotStar last July and Mosquito Digital in February of this year. Worship began acquisition talks with cti digital early in 2021, completing the deal and joining the group on 1st March. Founded in 2009 and initially delivering digital build projects with a focus on UX, Worship began to specialise in CRO at the end of 2014, finding success with clients such as Aldermore Bank, Henchman, Sous Chef, Corgi HomePlan and Point-A Hotels.

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