March 1st 2021 13:18
Covid-19 has caused a significant shift in the way that consumers shop for goods – particularly Fast-Moving Consumer Goods, or FMCG, also known as Consumer Packaged Goods (CPG).
The ecommerce penetration of grocery shopping - which had been slowly increasing pre-pandemic - has abruptly spiked over the last year reaching a record 14% in the UK as of January 2021, and 10.2% in the US as of September 2020. By 2025, online grocery shopping is projected to reach 21.5% of total US grocery sales according to Mercatus / Incisiv s new eGrocery s New Reality study.
With shoppers now turning to ecommerce channels as part of their everyday purchase journey, FMCG manufacturers are suddenly having to re-evaluate how they create and convert demand for their products and re-consider how and where they invest in brand advertising and marketing. There is a growing need to divert more spend towards digital media to influence their target audiences closer to the online p
United-kingdom
Nich-weinheimer
Julian-smith
Mercatus-incisiv
Fast-moving-consumer-goods
Consumer-packaged-goods
Digital-marketing-transformation
General-manager
ஒன்றுபட்டது-கிஂக்டம்
ஜூலியன்-ஸ்மித்
வேகமாக-நகரும்-நுகர்வோர்-பொருட்கள்