New research is discovering a plethora of technologies and formulations to improve bioavailability of nutraceuticals to meet consumer demand for more efficacious products, according to new insights from a recent Vitafoods webinar.
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When tapping into the metabolic health supplements space, brands should take inspiration from 'aspirational' and personalised products, industry experts have advised during a Vitafoods online panel discussion.
Gut health industry experts suggest the industry is “missing a trick” during a webinar hosted by Food Ingredients (FI) Global, as they point out purchase decisions are based on emotion, not scientific research.
A gut health industry expert has suggested the industry is “missing a trick” during a webinar hosted by Food Ingredients (FI) Global, as he points out consumers shop with emotion rather than scientific understanding.