Brands ignoring consumer emotion 'missing a trick'

Gut health industry experts suggest the industry is “missing a trick” during a webinar hosted by Food Ingredients (FI) Global, as they point out purchase decisions are based on emotion, not scientific research.

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Elizabeth Draper ,Niamh Michail ,Miguel Toribio Mateas ,Michael Hughes , ,Chuckling Goat ,Markets ,Industry ,Probiotics ,Prebiotics ,Icrobiome ,Consumer Behavior ,