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Now Near Next â The Latest View from OOH
May 14, 2021
Stepping Out
Monday saw the most substantial easings of restrictions so far this year, with a range of social and economic activities resuming.
It has been reported that over 12,000 businesses reopened their premises this week for the first time in months. As more businesses open so does the amount of people commuting to work. The Department of Enterprise, Trade and Employment estimates around 100,000 people will return to work this month as the restrictions continue to reduce.
With the country in Level 5 lockdown and spending opportunities hampered, pent up consumer demand has been unleashed. Retail Ireland estimates that Irish consumers will splash out more the â¬3bn in stores this month, expecting consumers to spend 40% more on debit and credit cards this month than in a normal year.
Now Near Next â The Latest View from OOH
April 2, 2021
Niamh Manning, marketing executive, PML Group, with this weekâs view from OOH.
Itâs been a very positive week for Out of Home. Details of our journey out of level 5 restrictions were revealed by the government on Tuesday and significant changes kick in from April 12th, which will have a meaningful impact on Outdoor audiences.
From that date, the 5km travel limit will be relaxed to allow people to travel within their own county or within 20km of home if crossing county boundaries. Socialising restrictions will be eased with two households being permitted to socialise in an outdoor setting.
Now Near Next â The Latest View from OOH
December 11, 2020
Niamh Manning, marketing executive, PML Group, with this weekâs view from OOH.
A common refrain in recent weeks and months is how Christmas will be different this year. That will unfortunately have to be the case in so many households across the country during the week itself but one thing that hasnât changed this year is the relative increase in traffic on the roads in December. The sources we are sharing in this weekâs Now Near Next (Locomizer, TII and TomTom) all indicate increases in volume and congestion as we enter the festive season.