Now Near Next â The Latest View from OOH
April 2, 2021
Niamh Manning, marketing executive, PML Group, with this weekâs view from OOH.
Itâs been a very positive week for Out of Home. Details of our journey out of level 5 restrictions were revealed by the government on Tuesday and significant changes kick in from April 12th, which will have a meaningful impact on Outdoor audiences.
From that date, the 5km travel limit will be relaxed to allow people to travel within their own county or within 20km of home if crossing county boundaries. Socialising restrictions will be eased with two households being permitted to socialise in an outdoor setting.