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Irish drinks start-up strikes deal to supply Wizz Air The Naked Collective to supply its Mude health drinks to the low-cost carrier this year
Wed, Feb 24, 2021, 04:58 Updated: Thu, Feb 25, 2021, 14:40
Niall Phelan and Catherina Butler of The Naked Collective. Photograph: Tony Gavin
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Irish non-alcoholic drinks start-up The Naked Collective has struck a deal to supply airline Wizz Air while it plans raising €15 million to fund further growth this year.
The Naked Collective began supplying 1,000 Irish supermarkets with its Mude and So-beer non-alcoholic drinks in September last year after setting up in business 10 months previously.
IPG Mediabrands Picks Up Media Account for The Naked Collective
January 8, 2021
Pictured: Eamon Fitzpatrick, Managing Director of IPG Mediabrands Ireland
IPG Mediabrands Ireland has picked up the media buying and planning account for The Naked Collective, the manufacturer of healthy drinks that are sold under the Mude brand.
Naked Collective was founded by Niall Phelan, the founder of McGargles Irish craft beers, and Catherina Butler and Mude is available in over 800 outlets througout the country.
IPG will be responsible for global strategic media planning while buying will also be managed by the Dublin office as the brand launches in international markets in the coming months.