Kildare company’s drinks feature in Oscars goodie bag
Mude drinks make a mark
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Kildare-based start-up, The Naked Collective, has landed itself a place in the prestigious sought-after VIP goodie bags at this year’s Oscars main pre-event reception prior to the ceremony itself in the Dolby Theatre in Los Angeles this weekend.
The carbon neutral company’s Mude range of drinks will take their place in the VIP goodie bags at the very exclusive pre-Oscars reception event in the Lux Hotel on Sunset Boulevard where all the nominees are expected to attend. This year’s Oscars awards will go ahead as a live show, unlike the virtual awards shows held so far this year.
IPG Mediabrands Picks Up Media Account for The Naked Collective
January 8, 2021
Pictured: Eamon Fitzpatrick, Managing Director of IPG Mediabrands Ireland
IPG Mediabrands Ireland has picked up the media buying and planning account for The Naked Collective, the manufacturer of healthy drinks that are sold under the Mude brand.
Naked Collective was founded by Niall Phelan, the founder of McGargles Irish craft beers, and Catherina Butler and Mude is available in over 800 outlets througout the country.
IPG will be responsible for global strategic media planning while buying will also be managed by the Dublin office as the brand launches in international markets in the coming months.