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TikTok Australia s Brett Armstrong unveils insights from the ANZ What s Next Report

TikTok Australia s Brett Armstrong unveils insights from the ANZ What s Next Report
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Stereotyping of women in media narrative needs to be reversed

Stereotyping and objectification of women in the media narrative is a universal truth that needs to be addressed, questioned and reversed as the media in general, especially advertising, has failed to a large extent to understand and assimilate a definite social shift and the changing status of women in the society per se, says industry expert Jaishri Jethwaney in a new book that examines how objectification, sexualisation and patriarchy loom large in advertising across societies.

Stereotyping of women in media narrative needs to be reversed

Stereotyping and objectification of women in the media narra tive is a universal truth that needs to be addressed, questioned and reversed as the media in general, especially advertising, has failed.

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