Managing Editor KeHE s Diversity TrendFinder event gave more than 100 diverse suppliers a chance to pitch products directly to a category management team.
National wholesale food distributor KeHE Distributors LLC is offering small brands a chance to be carried at the food retailers it services. As part of the company’s ongoing commitment to diversity and inclusion, it recently hosted a virtual Diversity TrendFinder event, which gave more than 100 diverse suppliers a chance to pitch products directly to a category management team, which would then fast-track the chosen items into distribution.
The October virtual event took place over two days, with the winning suppliers awarded “golden tickets” that enabled them to move on to the next phase. From there, brands were either selected for onboarding or given a chance to take part in the KeHE Summer Show Next Generation Innovation Showcase. The showcase, part of KeHE’s upcoming virtual trade show, slated f