Managing Editor KeHE s CARETrade program identifies and promotes brands that advance a higher purpose than commercial success, such as helping agricultural workers in developing countries.
KeHE Distributors LLC has introduced its 2021 class of CAREtrade partners. The program, begun in 2017 by employees, identifies and promotes brands that advance a higher purpose than commercial success. As the company has previously identified, consumers are leaning into purposeful purchases, with Fair Trade certification and claims increasing 5% over the past year. Supported by the program, past CAREtrade suppliers have grown their KeHE sales by 25%.
âWhile the program has enabled these brands to reach more retailers and sales than before, that is only a fraction of their success,â noted Scott Silverman, VP of business development and CAREtrade committee leader. âThe program ultimately enables multiple parts of the food marketplace to work towards a common g
Digital Editor Hy-Vee is searching for local products in produce category as well as in grocery, deli, general merchandise, frozen, dairy, and health and beauty care.
Hy-Vee, Inc. is meeting the growing demand for more locally-made products in its aisles by hosting quarterly âBest of Local Brandsâ summits in 2021. The summits will help expand and enhance the product offerings at its more than 275 retail stores in eight states.
The West Des Moines, Iowa-based retailer is currently accepting submissions for âBest of Brandsâ online at www.rangeme.com/hyveelocalsummit in the following categories of retail ready products: grocery, produce, deli, general merchandise, frozen, dairy, and health and beauty care.
Managing Editor KeHE s Diversity TrendFinder event gave more than 100 diverse suppliers a chance to pitch products directly to a category management team.
National wholesale food distributor KeHE Distributors LLC is offering small brands a chance to be carried at the food retailers it services. As part of the company’s ongoing commitment to diversity and inclusion, it recently hosted a virtual Diversity TrendFinder event, which gave more than 100 diverse suppliers a chance to pitch products directly to a category management team, which would then fast-track the chosen items into distribution.
The October virtual event took place over two days, with the winning suppliers awarded “golden tickets” that enabled them to move on to the next phase. From there, brands were either selected for onboarding or given a chance to take part in the KeHE Summer Show Next Generation Innovation Showcase. The showcase, part of KeHE’s upcoming virtual trade show, slated f