it s being held up by over 200 poles. we are campaigning to save that hospital in a way that the bbc will never be able to bring that to life on that national agenda. so, while those national stories impact us, ourjob is to really translate those at a local level and allow those local communities to have a voice, and for us to campaign for them. nick, tell us a bit more about nationalworld. this is a company that bought out jpi media at the end of last year. again, a little bit like lorna, give us a sense of the titles that are currently in your portfolio. i obviously, jpi media is a historicl regional publisher and was bought over by nationalworld plc at the turn of the year. there are approximately 150 newspaper titles - across the uk that we operate. ranging from the scotsman to the yorkshire post, -
the space to innovate. as a result of the project, we built the most advanced voice infrastructure in terms of uk media. and we re excited to be launching that over the next 18 months. soto say hard times. actually throughout covid, everybody had their story to tell, and it has been horrendous for everyone in the businesses we look after, but actually, no, outside of the industry people look in and think wow, we work with a huge amount of talent every day. it s tough inside the industry but we have it s tough inside the industry but we have a it s tough inside the industry but we have a huge amount of fun. challenging but extremely exciting. but somejobs did go? absolutely. we reshape the business, that was an inevitability. in post covid we ve reshaped the business. one of the things was keeping journalists and that s what we done. and the older, more established newspaper titles and you have
we have around 50 newspaper titles of which four are daily titles, we cover east anglia, the southwest, herts and cambridgeshire, and a few local titles in london. and if there is a london centric view in the media world, how much damage do you say that does to what you are trying to do and indeed to the coverage of the uk as effectively as it could be done? i think to say it does damage is slightly strong. in terms of national coverage, national coverage is important, to bring stories to the agenda. what s missing is that local voice. i mentioned the nhs as one of our lead stories, we talked about the nhs over the last 18 months. when we talk about the nhs we are talking our friends, families, our neighbours. we re talking about 12,000 people that will be impacted that we know. so when we talk about a story in a local newspaper i think a wonderful quote we had from a reader recently was actually the reason they like new local news is because we learned two or three things we didn t kn
turn of the year. there are approximately 150 newspaper titles - across the uk that we operate. ranging from the scotsman to the yorkshire post, - a real range of regional, national and local titles. i think the interesting thing| with what we done this year since march is try to take . a new approach with digital first, digital only publications. so national world was the first i of those to launch in late march. we are now five months in, just over five months, - and are getting to the stage now where we are launching - new city brands across some| of the major cities in the uk. so, yeah, there is a lot of competition in the regional media but i think it s an exciting time. and we are trying to do things a little bit differently. - i want to talk more about those city brands in a moment. but with the launch of nationalworld.com, my understanding of that is that it s a national news site but the contributors are regional reporters. so, how does that change the flavour of what you
in post covid we ve reshaped the business. one of the things was keeping journalists and that s what we done. and the older, more established newspaper titles and you have many and you re stable, how much do they still matter when people are finding so many other sources of news? especially younger people. that s a great question. if i spoke to my neice, who is 18, she would tell me that news didn t matter to her at all. if i spoke to my parents or if i speak to my colleagues or people my age, they will tell me it s absolutely critical. so to various parts of our community the newspaper and our brands are absolutely critical. remember, we still have areas that have terribly challenged broadband service. the only way in which people felt connected throughout covid was through the printed newspaper.