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Understanding dimensions of consumer trust to build media engagement May 5, 2021 | By Rande Price, Research Director – DCN@Randeloo
It has been frequently said, but it bears repeating: Consumer trust in media is alarmingly low. There is a great deal of speculation around why that might be the case. However, two new research studies from Reuters Institute and The American Press Institute dig into the topic. They explore dimensions of consumer trust, their impact on consumer engagement with digital news brands, and unexpected opportunities to engage.
Reuters Institute: What Trust in News Means to Users