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Understanding dimensions of consumer trust to build media engagement
May 5, 2021 | By Rande Price, Research Director – DCN@Randeloo
It has been frequently said, but it bears repeating: Consumer trust in media is alarmingly low. There is a great deal of speculation around why that might be the case. However, two new research studies — from Reuters Institute and The American Press Institute — dig into the topic. They explore dimensions of consumer trust, their impact on consumer engagement with digital news brands, and unexpected opportunities to engage.
Reuters Institute: What Trust in News Means to Users