Tourism board eyes Daytona s rebound with optimism, caution Jim Abbott, The Daytona Beach News-Journal
A Main Street merchant talks Bike Week 2021 in Daytona Beach
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DAYTONA BEACH There were moments of both optimism and cautiousness on Wednesday, as members of the Halifax Area Advertising Authority board of directors assessed the emergence of the World’s Most Famous Beach from the catastrophic tourism downturn tied to the coronavirus pandemic.
On the plus side, tourism bed-collections for the Halifax area that includes Volusia’s beachside destinations are trending higher than anyone dared imagine during the pandemic’s height a year ago.
Bike Week powers Volusia tourism bed tax collections to 70% increase Jim Abbott, The Daytona Beach News-Journal
A Main Street merchant talks Bike Week 2021 in Daytona Beach
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In an uptick that tourism officials are touting as a turning point in the fight to rebound from the impact of the coronavirus pandemic, bed-tax collections in Volusia County jumped 70% year-over-year in March compared with the same month a year ago.
“It’s people finally saying, ‘We’ve got to get out,’” said Bob Davis, president and CEO of the Lodging & Hospitality Association of Volusia County. “April will be the same,” Davis predicted.
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