Tourism board eyes Daytona s rebound with optimism, caution Jim Abbott, The Daytona Beach News-Journal
A Main Street merchant talks Bike Week 2021 in Daytona Beach
Replay Video UP NEXT
DAYTONA BEACH There were moments of both optimism and cautiousness on Wednesday, as members of the Halifax Area Advertising Authority board of directors assessed the emergence of the World’s Most Famous Beach from the catastrophic tourism downturn tied to the coronavirus pandemic.
On the plus side, tourism bed-collections for the Halifax area that includes Volusia’s beachside destinations are trending higher than anyone dared imagine during the pandemic’s height a year ago.