At this year’s IAB Podcast Upfront held May 11-13, brand and agency executives listened to upcoming audio show releases and audience data insights to get a preview of the podcast landscape in 2021, with more programming highlighting diverse voices and the development of more ad targeting for brands. About 30 companies presented, and 4,500 brands and agencies registered, more than any previous Podcast Upfront, according to Eric John, vp of the Interactive Advertising Bureau’s Media Media Center. Here are the highlights from the three-day event.
The key details:
U.S. podcast ad revenues grew 19% year-over-year in 2020 and are on track to exceed $1 billion this year, according to IAB’s U.S. Podcast Advertising Revenue Study.
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Months at home with a newborn can be incredibly isolating. Yes, they re cute and cuddly, but there comes a point in every new mom s life when she needs to interact with a human who can talk. The problem is, finding the perfect mom tribe is not always as simple or intuitive as it may seem.
Michelle Kennedy, the creator of Peanut, a social networking app for moms, joins co-hosts Grace Bastidas and Desiree Fortin for Mom Friends 101. The three discuss how to find mom friends, how to approach a mom in the wild (it s not too scary, we promise!), and how to know when a mom friend is The One. They also talk about what s next: transitioning from mom friends to just, well, friends, or having a breakup.
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It s been said, but it s true: the postpartum experience can be a rollercoaster of emotions. One day you re euphoric, the next, the tears won t stop. Yes, there s a bundle of joy in your arms, but there s also a bundle of hormones changing in your body.
This week on
Parents advisor, reproductive psychiatrist, and host of
The Motherhood Sessionspodcast, speaks candidly about the wide range of postpartum emotions. She breaks down the bliss myth, differentiates between baby blues and postpartum depression, and gives advice to moms who are wondering about help. If it comes to a question in your mind, Should I get professional help? Just make the call, says Dr. Sacks.
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One week after launching,
That New Mom Life is going for liquid gold. That s right: it s colostrum time! In Episode 2, co-hosts Grace Bastidas, Editor-in-Chief of
Parents Latina, and Desiree Fortin, @ThePerfectMom on Instagram, sit down with Erica Campbell, a registered nurse, lactation consultant, and writer of
They tackle the joys and yes, the pains of breastfeeding, the effectiveness of bottle-feeding, and the importance of mama s mental health throughout it all. From body changes, to goal-setting, this episode will take listeners from boobs, to bottles, and beyond!
And just like with episode 1 (don t worry, you can still listen), listeners will hear the feeding journeys of four moms in the
That New Mom Life explores the whirlwind that is the first few months of parenting with Editor-in-Chief of Parents Latina Grace Bastidas and Desiree Fortin, Instagrammer behind the handle @ThePerfectMom.