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Dick Wolf Drama On Call Picked up at IMDb TV
hollywoodreporter.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hollywoodreporter.com Daily Mail and Mail on Sunday newspapers.
Energieträger Wasserstoff – ineffizient und unverzichtbar
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Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE)
Brian Steinberg, provided by
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TV companies have found a way to get an early crack at Madison Avenue billions. Now one of the nation’s biggest media buyers hopes to do the same for media businesses focused on Black consumers.
Each Spring, the nation’s biggest TV companies work for millions of dollars as part of a process known as the “upfront.” Now, Interpublic Group’s large IPG Mediabrands unit will during the week of March 15 kick off what it calls an “Equity Upfront” a different version of the big sales sessions that help set up advance ad deals for TV and digital media that seeks to match Black-owned media as well as media outlets that aim for Black audiences with some of the company’s clients.
Neuer Anlauf für den Freifahrtschein für Geimpfte - Corona und Europa
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Disney Pulls Hulu From NewFronts, Plans Company-Wide Advertiser Showcase
Brian Steinberg, provided by
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When Walt Disney Co. talks to Madison Avenue going forward, it will be with one voice.
The media giant will in weeks to come hold three different meetings with advertisers to describe new marketing opportunities across its portfolio of assets. As a part of that plan, Disney will no longer hold a separate presentation for its Hulu streaming-video hub, as has been tradition for the last several years. Hulu’s showcase for advertisers took place during the industry’s annual “NewFronts,” a series of events organized by the Interactive Advertising Bureau, a trade organization that represents digital-media companies.