Disney Pulls Hulu From NewFronts, Plans Company-Wide Advertiser Showcase
Brian Steinberg, provided by
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When Walt Disney Co. talks to Madison Avenue going forward, it will be with one voice.
The media giant will in weeks to come hold three different meetings with advertisers to describe new marketing opportunities across its portfolio of assets. As a part of that plan, Disney will no longer hold a separate presentation for its Hulu streaming-video hub, as has been tradition for the last several years. Hulu’s showcase for advertisers took place during the industry’s annual “NewFronts,” a series of events organized by the Interactive Advertising Bureau, a trade organization that represents digital-media companies.