After today, early registration pricing expires for BevNET Live Winter 2022, taking place on December 5 + 6 in Santa Monica, CA. This is your last chance to save $100 per registration.
Concerns about capital access are growing in the CPG world and many beverage companies are finding that investments, even when they do happen, are coming in at lower multiples of revenue and for lower amounts. Investors are less ready to have their dollars fuel brands that are burning cash inefficiently. So how can entrepreneurs strengthen their businesses and, coincidentally, strengthen their hands for when it’s time to seek more funding? Sharelle Klaus, who has run Dry Soda for nearly two decades, will discuss one method when she leads the BevNET Live audience on a relentless search for gross margin through
This episode features an interview with Marshall Rabil, the co-owner of specialty peanut brand Hubs, who spoke about the brand’s efforts to reach younger consumers and the duality of his role as a steward and modernizer of his family’s business. Also, the hosts discussed the news that Bang Energy has filed for bankruptcy and why innovative entrepreneurs are often hamstrung by their own achievements.
To explore the tactics around building brands in the crowd, BevNET Live will welcome Jason Shiver, the CEO of Waterloo Sparkling Water and a long-time executive who has built teams in competitive CPG categories over the course of his career. During the past two decades, in addition to the sparkling water free-for-all, Shiver has successfully entered the fray in categories that include popcorn (SkinnyPop), gluten-free snacking (Glutino), and the low-carb diet trend (Atkins Natural).
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