To explore the tactics around building brands in the crowd, BevNET Live will welcome Jason Shiver, the CEO of Waterloo Sparkling Water and a long-time executive who has built teams in competitive CPG categories over the course of his career. During the past two decades, in addition to the sparkling water free-for-all, Shiver has successfully entered the fray in categories that include popcorn (SkinnyPop), gluten-free snacking (Glutino), and the low-carb diet trend (Atkins Natural).