The streaming giant began a crackdown on password sharing last year, and investors are getting their hopes up for another subscriber-growth bonanza this year.
Netflix's 4Q surge: 13M new global subscribers, $10B WWE deal. Despite price hikes, the streaming giant's strategy pays off with record-breaking holiday season gains and a 30M annual increase. Wall Street bullish on Netflix's revenue streams and global dominance.
Analysts and investors are eager to see if subscriber growth can top 10 million and what that might mean for the ad-supported tier and password crackdowns.
Netflix shares rose to $396.20, putting them on course for the biggest one-day percentage gain in nearly three years, with the company on track to add more than $22 billion to its market capitalization.