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Chaldal launches Know Your Rice project, sources 115 metric tons of rice from rural Bangladesh
Press Release
29th April, 2021 03:59:49
Chaldal, supported by USAID Feed the Future Bangladesh Rice and Diversified Crops Activity (RDC), has undertaken a pilot project named “Know Your Rice” to increase awareness and availability of local rice varieties among urban consumers.
Chaldal is one of the first online grocery stores in the country, delivering to 10000+ families across Dhaka, Narayanganj, and Chattogram daily.
In June 2020, Chaldal launched its “Know Your Rice” campaign to establish a strong supply chain network with farmers and millers in the rural, southwestern belt of Bangladesh. They have been able to work directly with rice farmers and millers to assess the difficulties that procurers face in entering the e-commerce market, subsequently providing technical support to support their branding and packaging efforts.