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ASICS enlists inactive mind gamers in new global campaign via Neil A Dawson & Company

Could exercise be a simple solution to sharpen the mind and improve mental performance?​ That’s the question being asked by ASICS in a new global campaign, ‘Mind Games – The Experiment’ developed by Neil A Dawson & Company, London. The campaign seeks to demonstrate ASICS’ ‘Sound Mind, Soun

Asics creates witty packaging to promote its tagline Sound Mind, Sound Body

The direct mail delivery is being sent to ambassadors of the brand across the UK and the Netherlands and aims to highlight the link between exercise and mental health

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