0 coveted shelf space is given to showcase books from independent publishers. they walk in here and are like, neil, you re crazy, you re wasting all this selling space. and we don t look at it on a square foot basis like that. sort of what is it the experience we want somebody to have? and if we can have retail be a form of entertainment. if we can build community through this store, we think we re going to sell more and more glasses. a photo booth to share different looks with your friends, glasses out in the open instead of behind locked glass cases and a tablet checkout system instead of a traditional register set-up are some of the ways their physical store helps fans interact with the brand in ways they can t online. the stores have also helped the ecommerce site reach a whole new customer base of shoppers reluctant to buy glasses on the internet. we re finding that once people buy their first pair of glasses from one of our stores or showrooms, a second, third, fourth time
appears to be equidistant from the route of the race. both explosions appear to have been located at or near the base of buildings at the finish line of the boston marathon this afternoon. on patriots day. about an hour after the first, highest ranking elite finishers. sadly, the injuries we are hearing about being tree i can t imagi imagineed and taken to hospitals are consistent with what you would find in similar explosions in a war zone. and we re choosing not to report any numbers early on because there s going to be great confusion with several metropolitan hospitals getting the wounded from this. if there s any good news to report at all, that s a double edged sword. because they were likely among the wounded, you had public safety officials right there. the medical tent was within view of the first explosion. you had boston pd, fire, ems, all there on duty because of the secured finish line. these were initial aerials from our station, whdh, in boston. right there at