Apollo photo
ATLANTA It begs the question: With all the emphasis and resources that Apollo Tyres Ltd. is expending on the North American market, could a greenfield plant here be its next big project?
After all, it would seem logical, given its push not only in the passenger tire market, with its recent relaunch of the Vredestein brand, but also with its launch of Apollo-branded commercial tires.
The short answer: No.
But the more intriguing answer? Give it three to five years, and that answer could change.
After investing upwards of $20 million into its North American product design and launch, the Indian tire maker must settle our assets, as we have been investing and investing and investing, Apollo Chairman and Managing Director Onkar Kanwar told
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Apollo photo
Apollo tires for the North American market will be produced at Apollo s 4-year-old plant in Hungary, as well as at its plant in India.
ATLANTA To paraphrase astronaut Neil Armstrong: Apollo has landed. With a commercial truck tire portfolio. In North America. To compete against the Tier 1s in the market.
Indian tire maker Apollo Tyres Ltd. which last year (re)launched the
Vredestein brand of passenger tires in North America is rolling out a range of Apollo-branded truck/bus tires in the U.S. and Canada after several years of testing its products throughout the continent.
This launch involves not only a product line new to the North American commercial truck industry, but also a brand name that is as unfamiliar in the U.S. as it is a brand leader in the company s home market of India, where it claims a 32% market share.
Several union ministers including Narendra Singh Tomar, Nitin Gadkari, Smriti Irani, Piyush Goyal and Dharmendra Pradhan along with top business leaders to take part in the event.