New Smart Bidding features in Google Ads: Top signals for Target ROAS and max conversions, manager account level seasonality adjustments and more
Google hopes to help advertisers manage bid strategies and drive performance
Carolyn Lyden on May 19, 2021 at 3:51 pm
Google is launching new features for Smart Bidding to help make automation more intuitive to search marketers’ needs and better cater to changes in each advertiser’s individual market.
Top signals changes. Advertisers can now use top signals for search campaigns using Target ROAS and Maximize conversion value. “Currently, you can only view top signals for campaigns that use Target CPA and Maximize conversions” but that’s expanded now, wrote Neera Thavornvanit, Product Manager, Google Ads.