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IAA India Chapter host its first-ever digital event IAA TechPulse

IAA India Chapter host its first-ever digital event IAA TechPulse

Neena dasguptaAnant goenkaAvinash pandeyInternational advertising associationSalt inc consultingIndian express groupSalt incIndia chapterDigital transformationExecutive directorAugmented realityVirtual realityMachine intelligenceArtificial intelligence

Ad fraud: the eternal challenge grows in size

Tech giant Google tripled the number of ad suspensions between 2020 and 2021 due to spike in ad fraud cases.

Neena dasguptaNachiket deoleSanjay mehtaMoneka khuranaZirca digital solutionsSensitive eventGoogle ads safety reportMirum indiaRoad fraudBrand safetyRoad safety

Adopting automation in the cookie-less world is a need for marketers

The demand for privacy has been on the rise for several years, posing a massive challenge in examining consumer characteristics, their behaviour as well as their mindsets.

Neena dasgupta

Week at a glance: Goafest 2022; ASCI s service for endorsers; Growth in TV ad volumes

Week at a glance: Goafest 2022; ASCI s service for endorsers; Growth in TV ad volumes
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

South koreaNakul kapurRubeena singhNeena dasguptaShruti mishraMadhura moulikShashank srivastavaAchint setiaNoelia amoedoSneha pandeySwapneel nagarkarRenault kigerAnshul ailawadiTimes networkHead of international business gamesAdvertising standards council of india

It s important to revitalise the role of women in the post-pandemic world

It s important to revitalise the role of women in the post-pandemic world
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Neena dasguptaZirca digital solutions

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