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Research shows most of the public are more aware of brand safety issues than this time last year Last year advertisers – keen to protect their brands – added ‘coronavirus’ to the list of excluded terms to advertise against. Articles that contained Covid-19 or variants of the term were anathema to brands who didn’t want their content appearing against content deemed to create negativity and reduce ROI. It was estimated by Newsworks that such exclusion was set to cost publishers £50m, in addition to the other millions lost in auction against other excluded topics like ‘Trump’ or ‘Brexit’. But while some of those controversial topics are on the wane or dormant, exclusion on the basis of keywords is still on the rise. Consumers are increasingly aware of issues surrounding unsafe digital environments; research from the 2021 TAG/BSI UK Brand Safety Survey demonstrates that 85% of consumers would boycott brands whose content appeared against Covid-19 conspiracies, for i

United kingdomNeal thurmanMike zaneisGeorge floydCoalition for better adsBrand safety instituteTrustworthy accountability groupUnited kingdom brand safetyKingdom brand safety surveyBetter adsBlack lives matterStop funding hateஒன்றுபட்டது கிஂக்டம்நீல் தர்மன்ஜார்ஜ் ஃப்லாய்ட்பிராண்ட் பாதுகாப்பு நிறுவனம்