New Delhi [India], October 14 (ANI/NewsVoir): Shiprocket and Invest India announce the winners of the Rocketfuel D2C Accelerator programme in collaboration with Startup India today. The selection of winners define and reflect how this is the second edition of the ever-rising D2C wave, D2C 2.0. Selected brands have achieved early success and they originate from tier 2, tier 3, tier 4 cities giving a potential challenge to grown brands from tier 1. Rocketfuel Accelerator X Startup India Programme is committed to support these D2C brands in achieving what they have set out to achieve. Another interesting fact that was highlighted while reviewing the list of entries was diversity & understanding of the Indian audiences. Only a home-grown brand could understand the actual need of Indian audiences, weather conditions, skin tone, and household challenges. Consumer segments are vastly spread across different socio-economic strata & geographies, and the future needs of these segments ar