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Work That Speaks | Ad Reviews | 14 Dec to 20 Dec 2020 - The Financial Express

Work That Speaks | Ad Reviews | 14 Dec to 20 Dec 2020 - The Financial Express
financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.

Facebook ad shows resilience of The Moms Co , Sleepy Owl Coffee & Doodlage though the pandemic

Share Via: The social networking giant has partnered with small and large businesses to drive economic transformation, which was discussed during its ‘Fuel for India 2020’ event. Social media giant Facebook has unveiled a new campaign film ‘Nayi Shuruaat’. It is an ode to the resilience of India’s small businesses during the COVID pandemic. The two-minute-long film shows how small businesses, like The Moms Co., Doodlage and Sleepy Owl Coffee, made a new start and have grown this year (2020) on the back of their Facebook community. On the second day of Facebook’s inaugural ‘Fuel for India 2020’ event, a keynote session was held on how the company is partnering with large and small businesses to fuel the economic transformation of the country. There were sessions by diverse small, medium and large businesses, such as WhiteHat Jr., Maruti Suzuki, Mondelez, The Moms Co., Licious, Karagiri, Wingreens Farms and Vasthram Silk.

Facebook continues its support to small businesses with Nayi Shuruaat

It captures real stories of how small businesses have successfully moved online during the pandemi 17 Dec, 2020 - 09:43 AM IST     |     By indiantelevision.com Team     New Delhi: A large part of the Indian economy depends on the small and medium enterprises that are present in every nook and corner of the country. They contribute a significant amount of money in direct and indirect taxes and help in rotating the wheel of the financial world. More often than not, these entrepreneurs rely on word-of-mouth branding, perform reasonably well in their domain, and have a modest base of loyal customers. However, they face a huge challenge when it comes to scaling their businesses outside a specific boundary or to multiple states. They do not have strong budgets and reliable teams to handle the advertising and demand it generates. However, digital medium has helped them in solving this problem to a large extent. During the initial days of Covid2019, many of these players lost

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