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Farmers get free lessons on becoming social media influencers with pictures of tractors and animals

A scheme in Navarre, northern Spain, is teaching farmers how to upload pictures of gleaming tractors and newborn lambs to the world

Pello sarrateaAlberto alfaroSusana villanuevaEl paisUnion of farmersUnion of navarran farmersNavarran farmersSpanish youtubeWorld newsOnline influencersUs contentSocial media

Farmers learn to spread the word about their rural life as social media influencers

Spanish “agroinfluencers” are hoping to drag rural farming into the digital world by making social media stars of their newborn calves and gleaming tractors.

Alberto alfaroSusana villanuevaPello sarrateaEl paisUnion of farmersUnion of navarran farmersNavarran farmersSpanish youtubeSocial mediaPello sarrateaConventional mediaAlberto alfaroNewborn calves

Farmers learn to spread the word about their rural life as social media influencers

Farmers learn to spread the word about their rural life as social media influencers
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Pello sarrateaEl paisAlberto alfaroSusana villanuevaUnion of navarran farmersUnion of farmersNavarran farmersSpanish youtube