Lily James poses for the 2023/2024 campaign as part of her global ambassadorship with the Natural Diamond Council. Shot in New York City by photographer Cass Bird, the shoot comprises four looks styled with a variety of natural diamonds to represent a few of life's most brilliant moments. Whether paired with casual streetwear, power tailoring, sophisticated evening wear, or full-blown glamour for a big night out, the campaign celebrates the versatility of natural diamonds.
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The great 1950s romance of Grace Kelly and Prince Rainier of Monaco has a fitting sense of drama to it.
But so does the story of her jewellery - and how, she came to wear that 10-carat diamond sparkler.
Vipul Shah, Chairman, Gem and Jewellery Export Promotion Council said that the first half of 2023 was pretty slow for the sector, but after the India international jewellery show there is growing demand into the plain and studded gold segment