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Media Ranch names Horsepower candidates

Media Ranch names Horsepower candidates Canadian producer and distributor Media Ranch has chosen eight candidates to participate in its format incubation project Horsepower 3.0. Sophie Ferron Backed for the first time by French commercial broadcaster TF1 and in association with local channels operator Quebecor Content, Horsepower 3.0 aims to create exportable unscripted TV formats from French-speaking Canada. Five women and three men from Québec selected for the programme have now begun the 16-week incubation process, Media Ranch founder and president Sophie Ferron said. They are personal stylist and fashion professor Christiane Berthiaume, actor Claudia Ferri, communications officer Elsa Olano, film student Charlotte Brassard, film production student Alexandra Paquin, high-school teacher Mathieu Ferland, National School of Humor graduate Louis-Philippe Vachon and podcast host Robert Baziramwabo.

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