Media Ranch names Horsepower candidates
Canadian producer and distributor Media Ranch has chosen eight candidates to participate in its format incubation project Horsepower 3.0.
Sophie Ferron
Backed for the first time by French commercial broadcaster TF1 and in association with local channels operator Quebecor Content, Horsepower 3.0 aims to create exportable unscripted TV formats from French-speaking Canada.
Five women and three men from Québec selected for the programme have now begun the 16-week incubation process, Media Ranch founder and president Sophie Ferron said.
They are personal stylist and fashion professor Christiane Berthiaume, actor Claudia Ferri, communications officer Elsa Olano, film student Charlotte Brassard, film production student Alexandra Paquin, high-school teacher Mathieu Ferland, National School of Humor graduate Louis-Philippe Vachon and podcast host Robert Baziramwabo.
TVFORMATS
Media Ranch Incubates Next Generation of Format Hits about the company’s successful format incubator Horsepower, which has returned for a third edition.
Media Ranch’s successful format incubator Horsepower has returned for a third edition, aimed at creating exportable unscripted TV formats from French Canada. “There is great satisfaction in working with new talent, taking risks with ideas, brainstorming and spending each week being creative,” says Ferron. “That is what motivates us! Great ideas are coming out of these workshops. The international success that we have had with the Horsepower formats is really the icing on the cake and proves that a high-concept idea, well developed even by an unknown talent can find a home.”
TF1 joins French-Canadian format incubator c21media.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from c21media.net Daily Mail and Mail on Sunday newspapers.
Media Ranch’s format initiative Horsepower returns with TF1 as partners Montreal producer and distributor Media Ranch has partnered with French broadcaster TF1 to launch the third edition of its French-Canadian format incubator, Horsepower 3.0.
Year three of the format initiative will . February 1, 2021
Montreal producer and distributor Media Ranch has partnered with French broadcaster TF1 to launch the third edition of its French-Canadian format incubator, Horsepower 3.0.
Year three of the format initiative will also see Parisian formats accelerator La Fabrique des Formats joining as a first-year partner, while Quebecor Content, which had previously served as a partner for the program’s inaugural and sophomore editions, marks its return for season three.
France s TF1 joining the project for the first time.
L-R top: Sophie Ferron, President & Founder of Media Ranch; Julien Degroote, Head of Content Development & International for TF1 Group L-R bottom: Phil Kalin-Hajdu, Head of Content & Storytelling of Media Ranch; Christine Maestracci, Vice-President, Acquisition & International Distribution, Quebecor Content (PRNewsfoto/Media Ranch)
Horsepower is a French-Canadian format incubator aimed at creating exportable unscripted TV formats from French Canada. Participants are each tasked to develop an original format, and will have the opportunity to pitch to Quebecor Content, and its various channels, as well as TF1. As part of the mentorship, the participants are paired with seasoned global Format professionals. Horsepower 3.0 is seeking candidates from within Quebec, from all business sectors. Those interested should contact Media Ranch directly via mediaranch.tv/horsepower/ Submissions are accepted now until February 28, 2021.